Our Brand
& Other Stories
Every successful brand
has a story to tell. We have
a couple of them.
Start
Every successful brand has a story to tell. We're yet to claim
success, though that might change soon. But we can always cook
up a story.
The story of an endless food journey. With a good chance of
discovering a side of ourselves we never knew, as we travel the
world.
People build houses and roads and dams and submarines.
We are happy simply building appetites. So, what's the gig?
You can open 20 tabs on your browser and play/pause/play 15
videos to make one salad.
Or you can go MYFOJO.
We have already scanned the internet, found the relevant stuff,
filtered out what's not needed, curated and packaged the best
recipes that you can follow with ease at home. About 10,000
recipes to start with.
You can find the secret ingredients, learn the cooking steps,
know the nutritional values and also order groceries. If none of
that works, you can simply find a chef who can drop by and make
that sumptuous meal for you.
By the way, MYFOJO stands for My Food Journey, and it’s to be
forever...
Our Philosophy
Who are we?
We are explorers who travel far in search of that one ingredient
that makes life delicious.
Persona
Before we say - we are like this only -
you’d surely like to know what we are like.
We are:
Bold, never aggressive.
Smart, not clever.
Funny, not gimmicky.
Stylish, not a show-off.
Sharp, not edgy.
Soft, not fragile.
Tough, not adamant.
And
Humble, but not shy.
(as you can make out by now)
What is the point of our business?
To earn money.
We earn it by being useful, by satisfying and delighting
people, and by creating value.
Why follow the swift nimble swallow?
By nature, swallows are easy going, lovable, cheerful and
perpetually hungry birds.
Following the fast fluttering wings leads us to food that is
waiting to be discovered. We migrate around the world
and remember every path taken.
Do we have a picture of an
imagined future?
Our vision is a world of people who love to cook
as much as they love to eat. And love to feed others and
be fed.
Our reason to be?
The most balanced diet has food in it.
Food is not going out of fashion. As long as food is there,
we stay relevant and that is our purpose.
What we believe in and what’s
our culture?
There’s a story behind every morsel that we eat.
It’s the romance of the ingredients with the cook that
makes food so alluringly gratifying.
The hunger to discover many such stories and share the
learning by bringing it to your table is what keeps us
going.
Do we have a motto?
Yes.
The world on your plate.
Which means being the single point, credible resource for everything edible.
