Brand Story
Ever thought how your dinner is drawing you close to the world?
Who would have thought that food and cuisines from unimaginably varied and distant places and cultures could be sitting on your kitchen
counter to sooth your sense and sensibilities. While you are looking for ‘super easy ways’ of preparing Ceebu Jen, mothers
in Senegal are busy passing down the recipe to their daughters as custodians of taste. Food connects us more than language. Food is a
sentiment. Food is celebration. Preparing and relishing food slowly, bite by bite, is meditation. Food heals. Food, in the right company, heals
much more.
food connects
Aircrafts haven’t cut short the journey time. It’s the cuisines and their spread and reach that connect you to the world in no time. It takes
you places. Food inculcates respect for the fellow beings. Food is a teacher; it introduces us to the extent of human creativity and diversity
within their circumstantial journeys and resources.
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Why a cuisine has more clove than black pepper and why a recipe has strong
presence of lemon grass ; why red chilly is preferred more in a certain dish and totally
kept out in another; why vinegar finds supremacy at a place and sugar at another.
Food keeps us curious. Food keeps us in touch with the core of self, while constantly
contributing to the making of self.
curious
Food is the symbiote that has not only added fine flavours to human life but also induced a deep sense of
wonder. Food is story, food is memory, food is art. Food reveals who you are. Food is the most intimate
experience one has with oneself. Food never lies. Food is the truth teller. The story of dishes and how
they are passed on to future generations reveals so much about our world and the people we share it
with.
How one prepares food and serves it, reveals the different ways of spreading love and
sharing space. From Kashmiri Wazwan to Masai Ugaali, one can see the deep-rooted
human instincts and connections. The eating habits of these cuisines break all barriers. A
single plate and a single bowl is shared by people to sit together and eat in harmony,
feeling the love in every morsel of the dishes. Food habits of unconnected people and
cultures reveal the connectedness of human life and desire of sharing with the
expectation of being understood.
Some try dishes of different cultures to experiment, and some try to connect and let the
love of humanity flow through them - form one giant wave of love. Even experimentation
jolts us out of our cosy corners and challenges our palate to form connection with the
world and its people.
Human need of aesthetic ideas and a value system is suggested by food. The human understanding
and the sensibilities to be one with nature is revealed through food cultures. Food inspires and
is inspired by moods and feelings and circumstances. The subtlety and portion of food is
indicative of human sensibilities which inspire to avoid food wastage yet make food an experience
worth sharing with friends and comrades.
The best way to live is by knowing the world we live in and a tantalizing way of
knowing the world, is through the food on your table. Prepare, share and spare. This
is your food journey; this is our food journey.
MyFojo. The world on your plate!
love
moods
